Top 5 Fashion Games Performance in the US - Q4 2022

Performance Trends of Top 5 Fashion Games in the US - Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 fashion games on a unified platform in the United States. The data, sourced from Sensor Tower, highlights weekly downloads, revenue, and active users for each app.

Project Makeover

Weekly Revenue: The game experienced a generally steady revenue stream, peaking at approximately $1.88M in the final week of December. Notable increases occurred during the weeks of October 24 and November 21, reaching around $1.64M and $1.68M, respectively.

Weekly Downloads: Downloads saw a significant rise towards the end of the quarter, with a peak of 161K in the last week of December. An upward trend was also observed during the weeks of November 21 and December 19, with downloads reaching 113K and 118K.

Weekly Active Users: Active users fluctuated throughout the quarter, with a notable peak of 950K in the final week of December. The lowest point was in early November, with active users around 762K.

Covet Fashion: Dress Up Game

Weekly Revenue: Covet Fashion's revenue showed a peak of approximately $660K during the week of November 7. Another high point was the last week of December, reaching around $365K.

Weekly Downloads: Downloads were relatively stable but saw an increase in the last week of December, peaking at 21K. Earlier in the quarter, weekly downloads hovered around 13K to 20K.

Weekly Active Users: The number of active users remained relatively stable throughout the quarter, with a slight increase towards the end, peaking at around 206K in the final week of December.

Love Nikki-Dress UP Queen

Weekly Revenue: Revenue for Love Nikki showed variability, peaking at approximately $195K during the week of November 21 and $189K in the last week of December.

Weekly Downloads: Downloads remained low but stable, with a slight peak of 7.1K in the last week of December. The lowest point was in mid-October, with around 2.5K downloads.

Weekly Active Users: Active users showed a declining trend, ending the quarter with around 141K, down from a peak of 169K in late October.

RuPaul's Drag Race Superstar

Weekly Revenue: Revenue was relatively stable with a peak of approximately $118K during the week of October 31. The lowest revenue was around $73K in mid-December.

Weekly Downloads: Downloads saw a significant decline, starting at around 6.4K in late September and dropping to around 589 by the end of December.

Weekly Active Users: Active users showed a gradual decline, starting at around 47K in early October and ending the quarter at approximately 30K.

Shining Nikki-Fashion Makeover

Weekly Revenue: Shining Nikki's revenue peaked at approximately $180K during the week of December 19. The lowest revenue was around $56K in early October.

Weekly Downloads: Downloads remained relatively stable, with a peak of 7.9K in late September and ending the quarter at around 5.8K in the last week of December.

Weekly Active Users: Active users showed a stable trend, with a slight peak of around 49K in late September and ending the quarter at approximately 43K.

For more detailed insights and data, visit Sensor Tower.